[Federal Register: January 8, 2009 (Volume 74, Number 5)]
[Notices]               
[Page 812]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr08ja09-30]                         

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-09-09AK]

 
Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to omb@cdc.gov.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Audience Analysis for Environmental Health Issues,--New--National 
Center for Environmental Health/Agency for Toxic Substances and Disease 
Registry (NCEH/ATSDR), Centers for Disease Control and Prevention 
(CDC).

Background and Brief Description

    The health effects associated with climate change include injuries 
and fatalities related to severe weather events and heat waves, 
infectious diseases related to changes in vector biology, water and 
food contamination, and respiratory illness due to increased allergen 
production. Despite these potentially devastating public health 
consequences, few in the general public connect climate change with 
health effects. In general, the majority of Americans associate climate 
change with nonhuman impacts and environmental problems rather than 
health effects. Most therefore focus their concern on the connection 
between climate change and plant and animal extinction rather than the 
impact on human health. Thus, it is not surprising that few in the 
general public are well prepared to deal with climate change health 
effects. The Centers for Disease Control and Prevention (CDC) is 
interested in developing communication materials to increase the 
public's awareness, knowledge and prepare for the potential health 
effects associated with climate change. To this end, focus groups will 
be conducted with members of a local California community to understand 
motivations and factors influencing target audience's decision process. 
There will also be an emphasis on the health effects, framing devices, 
and channels that might be most effective for disseminating public 
health messages and having them motivate the intended audiences. With 
that in hand it will be possible to identify the most valuable 
information and optimal strategies for communicating with target 
audiences.
    Focus groups will be conducted with the residents of Santa Rosa, 
California. During phase one, three exploratory focus groups will be 
conducted to develop messaging strategies. Results from the exploratory 
focus groups will be used in the development of preliminary messaging 
strategies and draft materials. This material will be tested with the 
target audience during the second phase of research. The second phase 
will include three materials testing focus groups to determine which 
materials and messages are most attractive and compelling in terms of 
educating the public about health effects and promoting preparedness 
behaviors. Participants will be recruited via standard focus group 
recruitment methods. Most will come from an existing database (or list) 
of potential participants maintained by the focus group facility or 
recruited through local newspapers.
    There is no cost to respondents.

                                        Estimated Annualized Burden Hours
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                                                                              Average burden
             Respondents                    No. of        No. of responses   per response (in   Total burden (in
                                         respondents       per respondent         hours)             hours)
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Recruitment screener................               108                  1               5/60                  9
Exploratory Focus Groups............                27                  1                  2                 54
Materials Testing Focus Groups......                27                  1                  2                 54
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    Total...........................               162   .................  .................               117
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    Date: December 29, 2009.
Marilyn S. Radke,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. E9-112 Filed 1-7-09; 8:45 am]

BILLING CODE 4163-18-P