[Federal Register: July 24, 2008 (Volume 73, Number 143)]
[Notices]               
[Page 43241-43242]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr24jy08-74]                         

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-08-08AZ]

 
Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail 
to omb@cdc.gov. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-6974. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Health Marketing--New--National Center for Health Marketing (NCHM), 
Coordinating Center for Health Information and Service (CCHIS), Centers 
for Disease Control and Prevention (CDC).

Background and Brief Description

    Today, CDC is globally recognized for conducting research and 
investigations and for its action oriented approach. CDC applies 
research and findings to improve people's daily lives and responds to 
health emergencies--something that distinguishes CDC from its peer 
agencies.
    CDC is committed to achieving true improvements in people's health. 
To do this, the agency is defining specific health protection goals to 
prioritize and focus its work and investments and measure progress.
    It is imperative that CDC provide high-quality timely information 
and programs in the most effective ways to help people, families, and 
communities protect their health and safety. Through continuous 
consumer feedback, prevention research, and public health information 
technology, we identify and evaluate health needs and interests, 
translate science into actions to meet those needs, and engage the 
public in the excitement of discovery and the progress being made to 
improve the health of the Nation. In our outreach to partners, we build 
relationships that model shared learning, mutual trust, and diversity 
in points of view and sectors of society.
    The National Center for Health Marketing (NCHM) of the Coordinating 
Center for Health Information and Service (CCHIS) was established to 
help ensure that health information, interventions, and programs at CDC 
are based on sound science, objectivity, and continuous customer input.
    NCHM is requesting a 3-year approval for the generic concept of 
health marketing to provide feedback on the development, implementation 
and satisfaction regarding public health services, products, 
communication campaigns and information. The information will be 
collected using standard qualitative and quantitative methods such as 
interviews, focus groups, and panels, as well as questionnaires 
administered in person, by telephone, by mail, by email, and online. 
More specific types of studies may include: user experience and user-
testing; concept/product/package development testing; brand 
positioning/identity research; customer satisfaction surveying; 
ethnography/observational studies; and mystery shopping. The data will 
be used to provide input to the

[[Page 43242]]

development, delivery and communication of public health services and 
information at CDC and to address emerging programmatic needs.
    Every National Center and Office at CDC will have the opportunity 
to utilize this generic clearance. There is no cost to the respondents 
other than their time. The total estimated burden hours are 38,700.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                Number of        Average burden
                  Type of respondents                        Number of        responses per    per response  (in
                                                            respondents         respondent           hours)
----------------------------------------------------------------------------------------------------------------
CDC Partners, Public Health Professionals, Health Care             86,000                  1              27/60
 Professionals, General Public.........................
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    Dated: July 16, 2008.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
 [FR Doc. E8-16945 Filed 7-23-08; 8:45 am]

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