[Federal Register: July 16, 2008 (Volume 73, Number 137)]
[Notices]               
[Page 40882-40883]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr16jy08-100]                         

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DEPARTMENT OF JUSTICE

Antitrust Division

 
Notice Pursuant to the National Cooperative Research and 
Production Act of 1993--Out of Home Video Advertising Bureau, Inc.

    Notice is hereby given that, on June 6, 2008, pursuant to Section 
6(a) of the National Cooperative Research and Production Act of 1993, 
15 U.S.C. 4301 et seq. (``the Act''), Out of Home Video Advertising 
Bureau, Inc. (``OVAB'') has filed written notifications simultaneously 
with the Attorney General and the Federal Trade Commission disclosing 
(1) the name and principal place of business of the standards 
development organization and (2) the nature and scope of its standards 
development activities. The notifications were filed for the purpose of 
invoking the Act's provisions limiting the recovery of antitrust 
plaintiffs to actual damages under specified circumstances.
    Pursuant to Section 6(b) of the Act, the name and principal place 
of business of the standards development organization is: Out of Home 
Video Advertising Bureau, Inc., New York, NY. The nature and scope of 
OVAB's standards development activities are: to develop and promote the 
adoption of out of home video advertising networks

[[Page 40883]]

through education of marketing executives and their agency 
representatives and to raise awareness of these networks. The OVAB's 
mission is to develop pro-competitive industry guidelines to make it 
easier for media planning and buying agencies to plan, buy, and 
evaluate the effectiveness of advertising on out of home video 
networks. The OVAB is currently developing the Audience Metrics 
Guidelines, which seek to provide the basis for a comparable set of 
audience metrics produced by a variety of quality methods, each well 
suited to a specific venue and its network. The OVAB's voluntary 
consensus standards are developed by OVAB members and other interested 
parties who wish to participate in the OVAB's standards and development 
process.

Patricia A. Brink,
Deputy Director of Operations, Antitrust Division.
[FR Doc. E8-15669 Filed 7-15-08; 8:45 am]

BILLING CODE 4410-11-M